Simply put, it is a practice which emphasizes non-discrimination when it comes to designing products and experiences. A universally designed product in its truest sense promotes and champions the universality of the human condition by means of adaptability and compatibility.
Good examples of universal design can be found in Nature itself – how universally consumed resources like air and water circulate in the biosphere and the all-inclusive, self-sustaining mechanisms of living Eco-systems.
Industrial Design has traditionally catered to the requirements of a populist consumer market which has been perceived as comprising of consumers who are able physically and cognitively in all aspects at all times. In the process, it does not consider the idea of disability which can manifest as permanent, temporary or situational (at any time in the life cycle of a single user).
Universal Design aims at broadening this scope by incorporating inclusivity and sustainability on a contextual basis across multiple levels from personal(products and services) , societal (business) and organizational (policy).
The primary focus of UD Express will be looking at Universal Design not only in theory but also in practice, by showcasing practical interventions that promote holistic products that seamlessly interface with a variety of users and the environments they co-occupy.
It is a platform to promote, share, contemplate and discuss perspectives, ideas and action. These can be taken in directions that are beneficial to users, businesses and environments inhabited over the entire length of the life cycles of products and services.